• David Cheung

What is "Bait and Switch" in Real Estate?

Have you heard of the "bait and switch" tactic? It is a common tactic used by some agents, rental services, as well as those who post on online platforms to lure and attract prospective customers.

In short, they create “click-baits.”


You see an apartment that looks glamorous listed for a great price on a rental platform with no verification processes. However, upon contacting the agent about the listing, the agent says that the apartment is actually unavailable, and tries to convince you to rent a different one instead. This other apartment, however, costs more, is of a lower quality, and is simply something you are not interested in initially.

This tactic not only creates frustration for you during your apartment search process, but it also wastes your time and effort.

How to Avoid this Issue:

Avoid using “free for all” online platforms, meaning platforms in which anyone can upload anything without verification processes.

RentWise Boston, however, not only provides listings that come directly from real and verified landlords, but also verifies each listing twice before putting them on the platform, hence ensuring that every listing is real. Moreover, the platform is updated in real-time, meaning if a listing is taken, it will not be removed from the platform immediately.


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